Four steps to social media success

Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers.
How important is it for future success?
With a clear strategy and strong follow-through, it can help humanize your business, creating a brand that feels familiar, relatable, and magnetic. If you can achieve this, people will feel more connected to your business, more compelled to buy from you, and more likely to want to work for you.

• Have absolute clarity about your positioning. What do you stand for as a business, who is your target audience, and what do you do (in simple lay terms)?
• Understand the ‘internal questions’ your customers might have, meaning what are the obstacles that stand in the way of a customer buying from you. If you understand this then you can create the answers to these questions, and these make great social posts. The chances are, if one customer has a question, other customers will too.
• Establish what platforms your customers live on. Different demographics favour different platforms and each platform has its own ‘culture’.
• Ensure you communicate with your customers using an appropriate tone. Take NZ telco brands, Skinny mobile and Spark as an example. They are owned by the same company and broadly speaking they deliver the same product. However, they communicate with their customers in a completely different way.

Wanting to rethink your business strategy? If you need a sounding board to work through your ideas, let us know.