Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers.
How important is it for future success?
With a clear strategy and strong follow-through, it can help humanize your business, creating a brand that feels familiar, relatable, and magnetic. If you can achieve this, people will feel more connected to your business, more compelled to buy from you, and more likely to want to work for you.